Roxy Bags and Purses

Roxy was created in the year 1990. Prior to its inception it was initially a swimwear line. Its popularity amongst retailers and girls saw its sales soaring to over $1 million in its first year alone. In the second year, the introduction of the Roxy Sportswear line also met with great popularity and sales.

The creation of the Roxy line (by quicksilver) was aimed at attracting the female market. More importantly, Roxy was created with the intent of filling a surf brand that the market, at the time lacked. With the creation of its women’s board shorts in 1993, Roxy quickly became the acclaimed leaders of the women surf market. Today, Roxy is universally considered to be the largest sponsor of women’s surfing.

In 1995, Roxy took another step into the fashion industry by producing accessories for females. Their new eyewear, footwear, watches and refreshing fashion sense earned them a nomination for the “California Rising Star Award.” By 1999 Roxy had added, jewelry, travel accessories, skate gear and handbags to their fashion line.

The first Roxy Retail store was opened in 1997 in Hawaii, with another opened thereafter in Southern California.  With current sales of over $400 million, Roxy has come to assert itself in the world of female fashion as a popular choice.

Roxy has received awards and rave reviews from female magazines like Lucky, In Style and Teen Vogue. In 2003, the fashion line gained even more media attention when its show “Surf Girls” debuted successfully on MTV. Featuring members from the Roxy Team it was widely accepted by the public.

The feminine appeal of Roxy lies behind the spirit of its image. In defining the idea behind the Roxy Brand, Roxy uses the words “Fun, Bold, Athletic, Daring and Classy!”  Their products are bright and colorful, throwing color and creative trendiness into the wardrobe of today’s woman.

Roxy Bags are designed for females who are out to have fun. With their bright colors and simple designs Roxy hand bags have quickly become favorites amongst teenage females and young women. Roxy bags provide an edge to a woman’s wardrobe. With its bold design, it can be used during the day for personal and social activities. Roxy bags are well equipped with pockets so that you can put your various hand held accessories. Produced with quality fabric and professional design, Roxy bags are durable and wear well with your daily use.

With bags like it’s free day shoulder bag and it’s Invite only bag, Roxy bags continue to provide great service as well as a fun element.

For a fun, bold, athletic, daring and classy look nothing says it better than Roxy.